Over the past few days I have created the brochure, all the while careful to incorporate many of the concepts that Lidwell (2010) advises. These include a solid entry point and making sure the design can showcase the content legibly. I am happy with the design direction that I have implemented to date but I will continually adjust some minor elements in the coming weeks. However as a general style I want to keep it uncluttered so I don’t believe there will be any benefit in adding more elements or searching for any other inspiration. The next step for me is to give feedback to peers and fine-tune what I have.
But now I want to focus on a few other aspects that should be considered when making a brochure, despite the fact this design will be submitted online, the majority of brochures are printed to be used as a hard copy. It is therefore important to consider what the design will look like on paper through optimising the colours and format for print.
There are some principles that most people follow when converting a document from screen to paper. Adding a mix of base colours to black creates a richer shade (PrePressure 2013), and after ‘”talking to some graphic designers”, Ed Hart (2011) explains that changing the colour mode to CMYK (Cyan, Magenta, Yellow, Key/Black), and considering the use of Pantone schemes often shows up best in print. I have done some research in regards to these techniques and will attempt to apply some to my designs before doing some proof printing.
Ed Hart 2011, Using Illustrator to Match CMYK Colours to PMS, Ed Hart, viewed 8 January 2016
PrePressure 2013, Rich Black, Laurens Leurs, viewed 8 January 2016
Lidwell, W, Holden, K & Butler, J 2010, Universal Principles of Design, Revised and Updated : 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, Rockport Publishers, Massachusetts USA.